Episode 007: Lon Naylor of Screencast Studios
with Your Host: D’vorah Lansky
Description of Today’s Episode: My guest today is Lon Naylor, owner of Screencast Studios and Learn Camtasia. In this episode you will learn how to use the power of screencasting to introduce your podcast to new audiences. You will find out some very successful tips for presenting your screencast and why authors everywhere are benefiting from this broadcast method. Think investing in this technology is too expensive or difficult to learn? Think again! Lon explains why this is a “mission critical visual tool” and how easy it can be to take your podcast to another level.
|Episode 007: Lon Naylor – Screencasting for Podcasters
|Listen in to this episode (and the entire series) over on iTunes|
About Lon: Lon Naylor is on a mission to “Rid the world of lousy marketing videos” and carries on this effort from his rural Wisconsin home on the Apple River enjoying trout fishing from his backyard, kayaking, and recording music in his recording studio. Lon is a video marketing expert, speaker, and creator of Screencast Profits and Learn Camtasia resource and training sites that teach how to leverage screen capture videos (like those made with Camtasia) for maximum marketing effect.
As an authority on the Camtasia suite of video production software, he is a highly sought out resource and the “go-to guy” of many of the top internet marketing names such as Mike Filsaime, Willie Crawford, Ken McCarthy, Bob “The Teacher” Jenkins, Perry Lawrence and many more.
Learn More with Lon: www.PodcastingSuccessSecrets.com/screencastpro
Main Questions Asked
- As one of the leading screencast experts in the world – can you tell us what screencasting is and how knowing how to screencast can benefit podcasters?
- What unique things do you do with your screencasting recordings?
- You have lots of fun with your videos how do you have fun without being distracting?
- How can podcasters leverage their content into video and vice versa?
- When someone is starting from scratch is it easier to match visual content to audio or audio content to visual?
- I understand that you recommend the Camtasia Screencasting software. I too use and love this software. What would you say to budding podcasters wanting to get into screen casting, when they may see the $299 sticker price for Camtasia to be an obstacle?
- How can authors benefit from using the screencasting software to record their podcasts as visual information?
- Do you have a product or program that can help our listeners on their podcasting success journey?
- What tips do you have for new podcasters?
Key Lessons Learned
- Leveraging your podcast to multiple audiences is more accessible and easier to do nowadays than it has ever been before. Why not take advantage of it to share your message with the world?
Screencasting: What is it and some tips for success
- Screencasting is capturing what is happening on your computer screen and saving that with a narration in a video format.
- Presentation should be a blend of PowerPoint presentation with computer operation and personal face to face interaction.
- Don’t have lots of bullet points and wave your mouse around crazily this makes your video boring or distracting. You want to create compelling video messages that focus on your core message in a clean, non-distracting way.
- Don’t forget to have fun. Video is a personal connection with your audience. Be yourself and un-structure a little.
- Pattern interrupt – using a silly sound effect or bit of humor to break the monotony of the viewing audience’s brain pattern
- Don’t overdo it and become too cheesy or inappropriate.
- People will either like you or they won’t. Try to “go where you are celebrated not tolerated.”
Podcasting and Screencasting Are a Powerful Combination
- Podcasts give you quality audio narrations, all you have to do is create visual content to accompany it.
- Use your podcast transcript or outline to easily find appropriate matching visual content.
- Creating a PowerPoint presentation is simple.
- Don’t do a visual representation of the words of your podcast verbatim on the screen. This is a very boring presentation to watch.
- Distribution networks for audio and visual are already built for you, use as many as possible to reach a much bigger audience.
- Simple way to build a huge fan base.
- People buy from people they know, like and trust. Video and audio give people a chance to get to know you on another level.
- People are bombarded with sales pitches and shy away from them but they love getting advice on what to purchase. Become that peer that they trust rather than the sales person they gravitate away from.
- People want to know you care and are passionate about the message you are presenting.
Justifying the Camtasia Software Investment (www.Camtasia.com)
- Very versatile tool for all your video needs.
- Has ability to do screen recording
- Very easy and quick to combine content from multiple sources, including: PowerPoint, video recording and screen recording.
- It’s simple and not made specifically for video producers who need complex programs.
- Since video is the most used content absorption tool this form of message delivery is “mission critical”
- YouTube is the second biggest search engine used in the world.
- $299 is a very inexpensive way to professionally reach the global marketplace. This same amount of influence used to cost thousands just a couple of decades ago.
Lon’s Takeaway Tips for New Podcasters
- The technology exists today to make your creation process quick and simple on so many forms of media that have global impact, why not take advantage?
- Be yourself. Engage your passion and share it with others. You will find it extremely beneficial in many ways not just monetarily.
Screencast Pro Program
- Learn how to craft and deliver an effective visual message.
- Goes far beyond just learning what buttons to push but you’ll learn that too.
- Templates available for your presentations needs.
- Learn how to seamlessly mix all types of media content.
- Big focus on audio recording. If the audio is not up to par no one will watch your video.
- Learn more about Lon’s program here: http://www.podcastingsuccesssecrets.com/screencastpro
Links to Resources Mentioned
- Camtasia Studio: http://www.camtasia.com
- Learn Camtasia: http://podcastingsuccesssecrets.com/learncamtasia
- Ken McCarthy: http://kenmccarthy.com
- Perry Lawrence: http://www.marketingblogger.com
- Screencast Pro Program: http://www.podcastingsuccesssecrets.com/screencastpro