Episode 030: Sara F. Hathaway
with Your Host: D’vorah Lansky
Description of Today’s Episode: My guest today is Sara F. Hathaway, fictional author of the book Day After Disaster. Sara has taken the podcasting world by storm by launching a Virtual Podcast Tour for her fictional novel. She discusses the virgin marketing territory that she is treading on and how we can follow along in her footsteps. Sara shares the many benefits of taking your fictional novel on a Virtual Podcast Tour. She leaves us today with great tips that will get you motivated and on your way to launching your own Virtual Podcast Tour today.
|Episode 030: Sara F. Hathaway
|Listen in to this episode (and the entire series) over on iTunes|
My Guest today is Sara. F. Hathaway from www.AuthorSaraFHathaway.com
Sara F. Hathaway is the author of the book, Day After Disaster. Sara grew up in the country where she developed a profound interest in the natural world around her. Sara has extensively researched and practiced survival techniques and utilized forgotten life-sustaining methods of the generations past. She currently lives with her husband and two sons in California where she is at work on the sequel to her first novel. For more information and a free copy of “The Go-Bag Essentials” featuring everything you need to have to leave your home in a disaster visit: www.authorsaraFhathaway.com
Main Questions Asked
- Can you tell us about your author success journey and book?
- What would a fictional author talk about on a podcast?
- How do you locate podcasts & get invited?
- How did you get started in your Virtual Podcast Tour and how can fictional authors benefit?
- How do you look at your book and find the different concepts?
- What words of encouragement would you have for fictional authors who are timid about online speaking?
Key Lessons Learned
- To be taken seriously, as a fictional author you need to investigate your novel chapter by chapter to find the real world messages/skills/concepts from the story and highlight how they can benefit listeners.
- Example: in Day After Disaster, Sara takes survival skills and concepts from the chapters and highlights their real world applications.
- People learn better through stories so fictional writing is actually a great way to represent your message to the world.
- Take a look at yourself and what you are doing differently with your book, marketing, business, etc. to make yourself a success and talk about that.
- To keep the information fresh for your listeners, pick podcasts that have different themes to begin with. For example: your book theme, fictional writing styles, business tips, etc.
- Places to go to find podcasts to get hosted on: ITunes, Stitcher, RadioGuestList.com, and Twitter. Once you get momentum going you may start getting contacted by podcasts interested in interviewing you without contacting them first.
- To get noticed by podcasters focus on the relationship. Do a good thing for them, for example focus on a social media outlet and provide them with some free publicity, make sure to tag them so they are aware you are reaching out and direct all traffic from that publicity to their websites not yours.
- To get podcasters to see the benefit of having you on their show, use their own words from their podcast description or interviewee request in the subject line and state how you are a match. Then in the letter use their words again to connect the dots between what they are looking for and how you are going to provide that to their audience. Show you are organized and ready to be contacted.
Podcast Benefits for Fictional Authors
- Benefits of getting interviewed: Gain more exposure than traditional book signing events; get exposed to a more diverse audience; people get to hear your voice and form a relationship with you, making them more likely to investigate your work; it can be very educational to meet various hosts; it’s fun!
- Benefits of packaging your interviews as a Virtual Podcast Tour:
- Makes the series of events into a nice media package for social media marketing and visibility.
- Your audience will have a choice of topics that you speak about to pick from.
- You will receive implied endorsements from all the shows you appear on.
- Makes it a win/win situation for the host podcast because they receive free publicity for being a part of the tour that you are constantly marketing.
Sara’s Podcasting Tips
- It never hurts to ask. All they can say is no.
- Journaling your interviews is a good idea because it points out the pros and cons of what you are doing.
- Give yourself credit for having written a book, fictional or non-fictional. Be proud of your work, your message, and passionate about helping others.
- Be prepared. The first interview can be nerve racking. Study your questions, find general questions if none were provided, know the answers, and print out the answers in big font as cheat sheets during the interview.
- During the interview – pay attention to verbal cues. These will tell you when to speak and when not to. Eventually you will be able to feel out your interviewer and help with conversation flow if necessary.
- Don’t drink soda-pop before an interview!
Links to Resources Mentioned
- Sara F. Hathaway: http://www.authorsarafhathaway.com
- Day After Disaster: http://www.amazon.com/Day-After-Disaster-Changing-Earth/dp/1631221345
- Radio Guest List: http://www.radioguestlist.com
- Simple Pinning Guide to Pinterest: http://reachmorereaders.com/simplepinning